Natalie Brooks
Licensed esthetician turned founder. Built PureVibe after a decade working with clients whose skin was wrecked by bad ingredients. She knows what formulas do to real skin because she spent ten years watching it happen up close.
Dr. Lena Park
Cosmetic chemist with 15 years developing clean formulas for luxury brands. Lena built the ingredient framework at PureVibe from scratch — every banned substance list, every supplier audit, every stability test protocol.
Maya Torres
Former creative director at three DTC beauty brands. Obsessed with visual storytelling and the gap between how brands talk about ingredients and what customers actually want to know. At PureVibe, those two things finally align.
Ethan Cole
Built supply chains for Glossier and Burt's Bees before joining PureVibe. Ethan handles everything from supplier relationships to last-mile fulfillment — the part of clean beauty most brands get wrong.