Where it started
PureVibe started in a Beverly Hills apartment in 2021. Natalie Brooks had spent years as a licensed esthetician watching clients react to products full of fillers and synthetic irritants. Sensitive breakouts, barrier damage, redness that wouldn't quit — and in almost every case, the culprit was something the label didn't explain.
She knew clean formulas were possible. She'd seen them in specialty labs and boutique apothecaries. She just had to build them at a price point real people could afford, in a format they'd actually stick with.
The subscription model was intentional. Consistency matters more than any single product. A routine you keep beats a miracle serum you use twice.
